I just walked out of a meeting with my former employer, now friend and colleague. I can’t tell you what a proud moment this is for me. I have been dreaming of this moment for over a year now. (more on this in a bit.) All my life I’ve been so psyched by the idea of one day owning and operating my own business.
When I was a kid I thought I might own a clothing store or fashion brand, maybe be a wedding dress designer? But wouldn’t it be great to open a family business, restaurant or market maybe? Anywho. I wasn’t so sure then than I am at this very moment that I really wanted to open and run several businesses and help people along the way.
I can’t believe I’m really doing this. I’m really sitting here in my old office with my newborn baby in my lap (baby bjorn) discussing the ins and outs of a new site project. I’ve actually just told my old boss, “I’ll have to bring him back to work. I’ll get to it tonight and let you know how it goes.” – Yeah that just happened. Feeling really ballsy right now, but he says, “cool I’ll talk to you soon.” I also got asked about a new sign for the office, “what do you think.. this or that?” We figure it out and say our “see ya laters”. What a rush!
3 years ago I would have never guessed that taking on an assistant/intern position would one day lead to so many challenges, great moments personally and professionally but least of all I never thought it would be my last 9-5.
Hold up, hold up – pump the brakes yo! What does this have to do with design or marketing?
Right! Back to you. Well remember when I mentioned “I’d been dreaming of this moment for over a year now?” I had, but I’d also been planning and designing my way to a life and business more my own. Don’t get me wrong I had a solid gig, amazing co-workers and all that good stuff. But it just wasn’t me. The pace, the pressure I could power through it, but the life – It just wasn’t mine. According to the Myers-Briggs Type Indicator® (MBTI®) I’m an INTP. What this means, the short version, I’m introvert who thrives when working independently and get’s pretty hyped about working with other like-independent. An expert likened my type to a mad scientist… I get it – high on my own supply is what it is.
Anywho, this realization, about type and all, propelled me to feel extremely gutsy and confident, I started mapping out the wireframe to my own ideal business plan, goals and even clients. I also started reaching out to people who had displayed an interest in working with me one-on-one to improve their visual marketing or take their side gig to the next level – pro-status.
Marketing is about making connections, first with the senses and later with your talents.
Ya see, if you don’t design the way to your best life you’re own vision of success, whatever that is, cannot unfold. You won’t just “end up” there, no friggin way. You’ve got to design it, connect people to it and set it in motion – can’t set it and forget it like a popular appliance I’ve heard of. Get real with who you are, how you want to work and where you want to be – then do something with it.